Amstel Discovery District ADD+ is a flexible and sustainable Innovation-Design District strategically located at the center of all of Amsterdam’s innovation infrastructure where work, recreation, life and nature coexist vibrantly in one environment. The perfect blend of R&D, workspaces, studios, labs, living space, recreational facilities, retail and commercial areas, that ensure lively activity throughout the day. A residential + work district that’s socially inclusive, ecologically sustainable and circular. 80.000m2 of mixed-use space across six buildings that allow for continuous adaptation due to its modular design.
The Journey from Logistics Hub to Innovation District
The history of the Amstel Discovery District (ADD+) is deeply intertwined with the evolution of its location. The current developer’s involvement dates back to 1996 when the site served as a logistics center for V&D, a prominent Dutch retailer. For years, the site buzzed with activity, supporting V&D’s expansive operations.
In 2009, V&D vacated the premises, and the logistical center was demolished to make way for future opportunities. However, the economic climate at the time necessitated patience, and the site awaited a new vision that could unlock its full potential.
The Vision Takes Shape
By 2015, the current developer began crafting designs to transform the site into something extraordinary. The goal was not merely to develop the area but to create a dynamic ecosystem that would embody innovation, sustainability, and community.
Key Milestones in Development
- Phase 1 – Zoning Plan Approval (2021): The first major breakthrough came in 2021 when the local government approved the zoning plan for Phase 1. This marked the realization of plans to develop 45,000 m² dedicated to laboratories, tech hubs, and creative industries. This milestone set the foundation for ADD to become a hub for cutting-edge research and entrepreneurial activity.
- Phase 2 – Zoning Plan Approval (2024): In 2024, the local government approved the zoning plan for Phase 2. This phase expanded the vision to include approximately 500 residential units, encompassing social housing, mid-rent apartments, free-sector housing, and extended-stay accommodations. This blend of living spaces aimed to foster a vibrant, inclusive community.
- Redesign of Phase 1 (2025): As ADD looks to the future, 2025 will mark a pivotal moment with the complete redesign of Phase 1. While the initial design showcased the site’s potential, the new design aims to align fully with the Paris Agreement, making it entirely future-proof. This evolution underscores the commitment to creating developments that are sustainable, innovative, and resilient.
Adapting to Change: Survival of the Fittest
The transformation of ADD over the decades is a testament to the power of adaptability. Since 1996, the area has evolved from a bustling logistics hub to a forward-thinking innovation district. This journey reflects the developer’s belief that resilience lies in embracing change—whether in thought, design, or execution.
By continuously adapting to commercial, social, and environmental demands, ADD has positioned itself as a beacon of sustainable urban development. The district’s success demonstrates that survival and prosperity depend on the ability to innovate and align with the needs of a rapidly changing world.
Looking Ahead
The story of the Amstel Discovery District is far from over. As it continues to evolve, the district remains committed to fostering innovation, sustainability, and community. With its roots firmly grounded in history and its sights set on the future, ADD exemplifies what it means to build for tomorrow.
Amstel Discovery District (ADD+)
www.amsteldiscoverydistrict.com
Willem Fenengastraat 43, 1096 BM Amsterdam, Netherlands
+31 85 3456789
